Aesthetic & elective

SEO & AEO for Medical Weight Loss Practices

By Nathan Woo

Get found by patients searching for Ozempic, Wegovy, medical weight loss, and GLP-1 medications.

GLP-1 medications have created unprecedented demand for medical weight loss. With GLP-1 prescriptions for weight loss growing 587% between 2019-2024,[1] patients are actively searching for providers who can prescribe Ozempic, Wegovy, and other treatments. This is one of the highest search-volume opportunities in healthcare.

The GLP-1 medication revolution has transformed the medical weight loss landscape virtually overnight. Semaglutide-based medications like Ozempic and Wegovy have demonstrated unprecedented efficacy, with patients achieving 15-20% body weight loss on average. More than 12% of Americans are now taking GLP-1 medications.[2] This clinical success has driven explosive patient demand – and fierce competition among providers.

The global GLP-1 market has reached $53 billion and is projected to reach $157 billion by 2030.[3] "Ozempic near me," "Wegovy doctor," and "semaglutide weight loss" are among the fastest-growing healthcare searches. Patients are actively seeking providers, and the practices that capture this demand are seeing transformative patient acquisition. But competition is intense, and basic SEO approaches aren't sufficient.

77%
of health seekers start research at search engines
Patients research extensively before choosing providers
~60%
of US adults search for health information online
The majority of potential patients are searching
1 in 4
under-30s use AI chatbots for health info
The patient journey is shifting to AI-powered search

Why medical weight loss practices struggle with search visibility

Understanding these challenges is the first step to solving them.

1

Everyone is competing for the same searches

From telehealth startups to established practices, everyone wants to rank for "Ozempic near me." Standing out requires more than basic SEO.

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2

Patients are confused about providers

Who can prescribe GLP-1s? Is telehealth safe? What about compounded versions? Patients have questions, and the practice that answers them wins.

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3

The market is evolving rapidly

New medications, changing insurance coverage, and evolving guidelines make this a dynamic space. Your content needs to stay current.

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Our approach for weight loss & GLP-1 practices

We build comprehensive SEO and AEO infrastructure specifically designed for the medical weight loss market. Our platform creates medication-specific content that captures high-intent searches, addresses patient questions and concerns, and positions your practice as a legitimate medical authority.

We stay current with the rapidly evolving GLP-1 landscape, ensuring your content reflects the latest medications, guidelines, and insurance coverage information.

  • Build comprehensive content about each GLP-1 medication, treatment protocols, and what patients can expect.
  • Answer the questions patients are asking – eligibility, costs, side effects, and results.
  • Establish your practice as an authoritative voice in medical weight loss.
  • Optimize for both branded medication searches and general weight loss queries.

Live in one day

Unlike agencies that take months to show results, our AI-powered system deploys optimized content for your practice in days. You review, we publish.

30 min setup
Live in 5-7 days
Results in 30-60 days

Frequently asked questions

Common questions medical weight loss practices ask about SEO and AEO.

Extremely competitive. Everyone from established medical practices to venture-backed telehealth startups is competing for the same searches. Success requires more than basic optimization – you need comprehensive content that demonstrates genuine medical expertise, answers patient questions thoroughly, and builds trust. Generic approaches won't succeed in this market.

Key takeaways

  • GLP-1 is the highest search-volume opportunity in healthcare right now
  • Competition is fierce – generic SEO approaches won't succeed
  • Patient confusion creates opportunity for educational content
  • The market evolves rapidly – content freshness matters
  • Authority and expertise signals differentiate legitimate practices

Sources

  1. 1FAIR Health GLP-1 Prescription Data(2024)
  2. 2Gallup - Obesity Rate Declining(2025)
  3. 3Grand View Research GLP-1 Market Analysis(2024)

Learn more

Explore these concepts to understand how we help medical weight loss practices get found.

Guide

What is Answer Engine Optimization (AEO)?

When a patient asks ChatGPT "best orthopedic surgeon in Boston," is your practice among the sources it cites? With nearly 60% of US adults searching for health information online,[cdc-health-it-2023] and AI tools rapidly becoming part of that journey, practices that aren't optimized for answer engines are invisible to a growing segment of patients.

Read guide

Guide

How Google ranks medical content

Google applies heightened scrutiny to medical content because it can significantly impact people's health, safety, or finances.[google-qrg] Understanding how Google evaluates healthcare websites is essential for ranking well.

Read guide

Guide

Entity SEO explained

When patients search for "orthopedic surgeon near me," Google isn't just matching keywords anymore – it's looking for known, trusted entities.[google-knowledge-graph] If your practice isn't established as an entity in Google's Knowledge Graph, you're invisible to both traditional search and AI tools like ChatGPT.

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Guide

Traditional SEO vs entity-first SEO

For years, SEO meant targeting keywords – researching what patients search and optimizing pages to rank for those terms. But search engines have fundamentally changed. Google's Knowledge Graph now contains over 8 billion entities,[google-knowledge-graph] and AI systems like ChatGPT retrieve information by understanding what entities exist, not just which keywords match.[openai-rag] The practices still optimizing for keywords alone are increasingly invisible to both traditional search and AI.

Read guide

Common challenges

Problems that practices in this specialty commonly face.

Related specialties

Explore how we help practices in related specialties.

Free visibility scan

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See how your medical weight loss practice appears when patients search in AI-powered tools.

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