Nathan Woo

Founder at Halcy

My Story

I got injured in a martial arts competition years ago. Took a hard blow to the back and ended up with chronic pain that forced me to stop training entirely. As a lifelong martial artist, that was brutal.

I did what everyone does. Doctors. Imaging. Pills. PT. Nothing worked.

Eventually I found an acupuncturist who fixed me and changed my life.

But here's the part that stuck with me – I found him by accident. He wasn't ranking on Google. No polished website. Just exceptional at his job.

Great providers are often bad at marketing. That gap always bothered me.

That's the problem we're solving.

Background

Healthcare marketing is a trust problem. Patients need to believe what they're reading. Search engines need to believe you're authoritative. Providers need marketing that actually represents who they are.

I've built products people trust with their money (Monzo US) and their lives (Cruise). And products that scale (Uber, AI marketing products).

Halcy brings that experience to the problem that's bothered me since I found that acupuncturist by accident.

Bioengineering, UC Berkeley

The Mission

Help patients find the right care.Help providers reach the ones who need them.

When patients can't find accurate information, they make worse decisions. Providers can't help patients they never reach.

That's where search is heading. We're building the platform to get there.