Aesthetic & elective
SEO & AEO for Medical Spas
Get found by clients searching for Botox, fillers, laser treatments, and aesthetic services.
Medical spa clients research extensively online before booking – nearly 60% of US adults search for health information online.[1] They compare providers, look for before/after photos, and read reviews. Search visibility directly drives new client acquisition – more than almost any other channel.
The medical spa industry has exploded over the past decade, creating both tremendous opportunity and fierce competition. With over 10,000 medspas operating in the US and a market value exceeding $17 billion,[2] more practices than ever are competing for the attention of aesthetically-minded consumers. The winners are those who capture clients during their online research journey.
Unlike traditional healthcare, medspa clients often begin their journey with curiosity rather than necessity. They search "what does Botox do" or "is microneedling worth it" long before they're ready to book. The practices that provide valuable, trustworthy information at this early stage build relationships that convert into bookings down the line.
Why medical spas practices struggle with search visibility
Understanding these challenges is the first step to solving them.
The market is saturated and competitive
Every city has dozens of medical spas competing for the same clients. Generic websites and basic SEO won't cut through the noise.
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Clients research treatments before providers
People search "how long does Botox last" before they search "Botox near me." Your content needs to capture them throughout their research journey.
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Reviews and reputation are everything
Medical spa clients rely heavily on reviews and social proof. Your online presence needs to integrate reviews and build trust at every touchpoint.
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Our approach for medical spas
We build comprehensive SEO and AEO infrastructure designed specifically for medical spas. Our platform creates treatment-specific content that captures clients at every stage of their research journey, implements schema markup for local and service visibility, and ensures your practice appears in AI recommendations.
We understand that medspa marketing is about trust, visual proof, and competitive differentiation – and our approach addresses each element.
- Build comprehensive content for every treatment and service you offer.
- Capture clients at every stage of their research – from "what is microneedling" to "best medspa near me."
- Optimize your Google Business Profile and review presence for local search dominance.
- Structure your site for AI citation when clients ask ChatGPT for medspa recommendations.
Live in one day
Unlike agencies that take months to show results, our AI-powered system deploys optimized content for your practice in days. You review, we publish.
Frequently asked questions
Common questions medical spas practices ask about SEO and AEO.
Most clients begin with treatment research – searching "what is microneedling" or "how long does Botox last" – before searching for local providers. When ready to book, they compare reviews, look at before/after photos, and evaluate provider credentials. Being visible throughout this journey with educational content and strong review presence is essential.
Key takeaways
- Medical spa clients research treatments before searching for providers
- Review ratings significantly impact booking decisions – 4.5+ stars expected
- Market saturation requires strategic differentiation, not generic SEO
- Educational content builds trust and captures top-of-funnel traffic
- AI tools are becoming a new client acquisition channel
Sources
Learn more
Explore these concepts to understand how we help medical spas practices get found.
Guide
Local SEO for doctors
Local SEO focuses on improving visibility for location-based searches. For medical practices, this means appearing when patients search for "orthopedic surgeon near me" or "best dermatologist in [city]."[google-local-ranking]
Guide
Patient reviews and reputation management
Patient reviews significantly influence both search rankings and patient decisions. Google explicitly states that "review count and review score factor into local search ranking,"[google-local-ranking] making online reputation management essential for attracting new patients while maintaining trust.
Guide
Entity SEO explained
When patients search for "orthopedic surgeon near me," Google isn't just matching keywords anymore – it's looking for known, trusted entities.[google-knowledge-graph] If your practice isn't established as an entity in Google's Knowledge Graph, you're invisible to both traditional search and AI tools like ChatGPT.
Guide
Google AI Overviews for healthcare
Google AI Overviews (formerly Search Generative Experience) provide AI-generated summaries at the top of search results.[google-ai-overviews] For healthcare queries, these overviews significantly impact how patients discover and evaluate providers.
Common challenges
Problems that practices in this specialty commonly face.
Common Problem
Why Your Practice Ranks Well But Phones Aren't Ringing
Your website shows up on Google. Your SEO reports look healthy. But the phones aren't ringing like they used to. You're not imagining it – something fundamental has changed in how patients find and choose healthcare providers.
Common Problem
Why Your Website Traffic Is Up But Phone Calls Are Flat
Your analytics show website traffic growing – month over month, you're getting more visitors. But your phone isn't ringing any more than before. New patient inquiries remain stubbornly flat. This disconnect between traffic and results is increasingly common, and it signals a shift in how patients are using search.
Related specialties
Explore how we help practices in related specialties.
Aesthetic & elective
Cosmetic Dermatology
Cosmetic dermatology patients are highly research-driven – nearly 60% of US adults search for health information online. They compare treatment options, look for board-certified specialists, and read extensively before choosing a provider. Your search visibility determines whether you're part of their consideration set.
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Facial Plastic Surgery
Facial plastic surgery patients conduct some of the most thorough research in healthcare – evaluating surgeon credentials, portfolios, and techniques for months before committing. With rhinoplasty remaining the most requested surgery among patients under 34, and facelifts rising among younger demographics, demand for specialized facial surgery expertise is growing. Your online visibility determines whether researching patients find your practice.
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