Aesthetic & elective
SEO & AEO for Cosmetic Dermatology Practices
Get found by patients searching for skin treatments, acne solutions, and cosmetic dermatology procedures.
Cosmetic dermatology patients are highly research-driven – nearly 60% of US adults search for health information online.[1] They compare treatment options, look for board-certified specialists, and read extensively before choosing a provider. Your search visibility determines whether you're part of their consideration set.
Cosmetic dermatology sits at the intersection of medical expertise and aesthetic services – a position that creates both opportunities and challenges in digital marketing. With nearly 10 million neuromodulator treatments performed annually in the US,[2] patient demand is substantial. But patients are also evaluating you against non-dermatologist providers offering similar procedures.
The key differentiator is expertise. Board-certified dermatologists bring medical training, diagnostic capabilities, and treatment depth that medspas can't match. But this expertise must be communicated clearly online – patients don't automatically understand the difference between a dermatologist and an aesthetician. Research shows negative reviews significantly decrease patient selection likelihood.[3] Your digital presence must educate while it markets.
Why cosmetic dermatology practices struggle with search visibility
Understanding these challenges is the first step to solving them.
Patients can't distinguish dermatologists from medspas
The market is flooded with non-dermatologist providers offering similar services. Your website needs to clearly communicate your medical credentials and expertise.
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Condition-specific content is essential
Patients search for specific concerns – acne scars, rosacea, sun damage. Generic service pages don't capture these high-intent searches.
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Competition from both medspas and health systems
You're competing with agile medspas and well-funded hospital dermatology departments. Strategic positioning is essential.
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Our approach for cosmetic dermatology practices
We create comprehensive SEO and AEO infrastructure that positions your cosmetic dermatology practice for visibility and trust. Our platform builds condition-specific content that captures patients searching for help with specific concerns, implements credential-focused schema markup, and differentiates your medical expertise from non-dermatologist competitors.
We understand the unique competitive landscape of cosmetic dermatology – and our approach helps you compete effectively against both medspas and hospital systems.
- Differentiate your practice by highlighting board certification, medical expertise, and clinical approach.
- Build condition-focused content that captures patients searching for specific skin concerns.
- Optimize for both cosmetic and medical dermatology searches to maximize patient capture.
- Structure your site for AI visibility across both Google and ChatGPT.
Live in one day
Unlike agencies that take months to show results, our AI-powered system deploys optimized content for your practice in days. You review, we publish.
Frequently asked questions
Common questions cosmetic dermatology practices ask about SEO and AEO.
Most patients begin with condition-specific searches ("how to get rid of acne scars") before progressing to treatment research ("laser treatment for acne scars") and finally provider searches ("cosmetic dermatologist near me"). Being visible throughout this journey with helpful, authoritative content is essential for patient acquisition.
Key takeaways
- Medical credentials are a key differentiator – communicate them clearly
- Condition-specific content captures high-intent searches and builds trust
- You're competing with both medspas and hospital systems – position accordingly
- Educational content establishes expertise before asking for a booking
- AI systems factor expertise signals into recommendations
Sources
Learn more
Explore these concepts to understand how we help cosmetic dermatology practices get found.
Guide
E-E-A-T for healthcare websites
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness – the criteria Google uses to evaluate content quality.[google-qrg] Healthcare websites fall under "Your Money or Your Life" (YMYL) categories, meaning Google holds medical content to the highest quality standards because inaccurate health information can directly harm people.[google-qrg]
Guide
Entity SEO explained
When patients search for "orthopedic surgeon near me," Google isn't just matching keywords anymore – it's looking for known, trusted entities.[google-knowledge-graph] If your practice isn't established as an entity in Google's Knowledge Graph, you're invisible to both traditional search and AI tools like ChatGPT.
Guide
How patients search for doctors
Understanding how patients search for healthcare providers helps you meet them where they are. Patient search behavior has evolved significantly – with nearly 60% of US adults searching for health information online[cdc-health-it-2023] – driven by the rise of AI tools, mobile search, and changing expectations.
Common challenges
Problems that practices in this specialty commonly face.
Common Problem
Why Your Practice Ranks Well But Phones Aren't Ringing
Your website shows up on Google. Your SEO reports look healthy. But the phones aren't ringing like they used to. You're not imagining it – something fundamental has changed in how patients find and choose healthcare providers.
Common Problem
Why Your Website Traffic Is Up But Phone Calls Are Flat
Your analytics show website traffic growing – month over month, you're getting more visitors. But your phone isn't ringing any more than before. New patient inquiries remain stubbornly flat. This disconnect between traffic and results is increasingly common, and it signals a shift in how patients are using search.
Related specialties
Explore how we help practices in related specialties.
Aesthetic & elective
Medical Spas
Medical spa clients research extensively online before booking – nearly 60% of US adults search for health information online. They compare providers, look for before/after photos, and read reviews. Search visibility directly drives new client acquisition – more than almost any other channel.
Aesthetic & elective
General Dermatology
One in four Americans – 84.5 million people – are impacted by skin disease. Patients actively research skin conditions, treatment options, and providers before booking appointments. Nearly 60% of US adults search for health information online, and dermatology patients are no exception. Your online visibility directly determines whether they find your practice.
Aesthetic & elective
Plastic Surgery
Plastic surgery patients conduct extensive research before choosing a surgeon – nearly 60% of US adults search for health information online. They compare portfolios, read reviews, and research procedures in detail. Search visibility is one of the most important factors in building a successful practice.
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