Aesthetic & elective
SEO & AEO for General Dermatology Practices
Get found by patients searching for skin cancer screening, acne treatment, eczema, psoriasis, and medical skin conditions.
One in four Americans – 84.5 million people – are impacted by skin disease.[1] Patients actively research skin conditions, treatment options, and providers before booking appointments. Nearly 60% of US adults search for health information online,[2] and dermatology patients are no exception. Your online visibility directly determines whether they find your practice.
Dermatology encompasses both medical and cosmetic services, but the medical dermatology patient journey is distinct. Patients with acne, eczema, psoriasis, or concerning moles are seeking diagnosis and treatment for health conditions – not elective procedures. With skin disorders ranked as the fourth leading cause of nonfatal disease burden globally,[3] the demand for qualified dermatologists is substantial.
Yet many dermatology practices struggle to differentiate in search results. Hospital systems dominate generic searches, while cosmetic-focused competitors blur the line between medical and aesthetic services. Google confirms that "review count and review score factor into local search ranking,"[4] giving established practices compounding advantages. Independent dermatologists with specialized expertise in medical conditions often remain invisible to the patients who need them most.
Why general dermatology practices struggle with search visibility
Understanding these challenges is the first step to solving them.
Patients search for specific conditions, not general dermatology
Someone with persistent acne searches "adult acne treatment" – not "dermatologist near me." Your content needs to address specific skin conditions to capture these high-intent searches.
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Medical vs. cosmetic positioning creates confusion
Many practices blur the line between medical and cosmetic dermatology. Patients seeking medical care want to know you specialize in diagnosing and treating skin conditions, not just aesthetics.
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AI tools are becoming important for skin condition research
Patients increasingly ask ChatGPT about skin symptoms before searching for providers. Your practice needs to be structured so AI tools can recommend you for specific conditions.
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Our approach for dermatology practices
We build SEO and AEO infrastructure specifically designed for medical dermatology practices. Our platform creates condition-specific content for every skin disease you treat, implements medical schema markup, and optimizes your local presence – all while positioning you for AI citation when patients research skin conditions.
We understand that medical dermatology requires different positioning than cosmetic services, and our approach emphasizes your diagnostic expertise and treatment specializations.
- Build comprehensive content for every skin condition you diagnose and treat – from acne to skin cancer.
- Structure your site so Google and AI tools understand your medical dermatology expertise.
- Optimize for condition-specific searches like "psoriasis treatment" and "eczema dermatologist near me."
- Differentiate your medical expertise from cosmetic-only providers in search results.
Live in one day
Unlike agencies that take months to show results, our AI-powered system deploys optimized content for your practice in days. You review, we publish.
Frequently asked questions
Common questions general dermatology practices ask about SEO and AEO.
Most begin with condition-specific searches ("adult acne treatment that works," "eczema specialist") before searching for local providers. They research their symptoms, possible diagnoses, and treatment options extensively. Being visible throughout this journey with educational content about specific conditions is essential for patient acquisition.
Key takeaways
- Patients search for specific skin conditions, not general dermatology
- Clear differentiation between medical and cosmetic services matters
- Condition-specific content captures high-intent patient searches
- AI tools are increasingly used for skin symptom research
- Medical credentials signal expertise to both patients and search engines
Sources
Learn more
Explore these concepts to understand how we help general dermatology practices get found.
Guide
E-E-A-T for healthcare websites
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness – the criteria Google uses to evaluate content quality.[google-qrg] Healthcare websites fall under "Your Money or Your Life" (YMYL) categories, meaning Google holds medical content to the highest quality standards because inaccurate health information can directly harm people.[google-qrg]
Guide
Entity SEO explained
When patients search for "orthopedic surgeon near me," Google isn't just matching keywords anymore – it's looking for known, trusted entities.[google-knowledge-graph] If your practice isn't established as an entity in Google's Knowledge Graph, you're invisible to both traditional search and AI tools like ChatGPT.
Guide
Local SEO for doctors
Local SEO focuses on improving visibility for location-based searches. For medical practices, this means appearing when patients search for "orthopedic surgeon near me" or "best dermatologist in [city]."[google-local-ranking]
Guide
How patients search for doctors
Understanding how patients search for healthcare providers helps you meet them where they are. Patient search behavior has evolved significantly – with nearly 60% of US adults searching for health information online[cdc-health-it-2023] – driven by the rise of AI tools, mobile search, and changing expectations.
Common challenges
Problems that practices in this specialty commonly face.
Common Problem
Why Great Reviews Aren't Improving Your Rankings
You've worked hard to earn five-star reviews. Patients love you. But when someone searches for your specialty in your area, you're nowhere to be found. The frustrating truth is that reviews matter for local rankings, but they're not the only factor – and focusing on reviews alone while neglecting other signals can leave you invisible.
Common Problem
Why Your Practice Ranks Well But Phones Aren't Ringing
Your website shows up on Google. Your SEO reports look healthy. But the phones aren't ringing like they used to. You're not imagining it – something fundamental has changed in how patients find and choose healthcare providers.
Related specialties
Explore how we help practices in related specialties.
Aesthetic & elective
Cosmetic Dermatology
Cosmetic dermatology patients are highly research-driven – nearly 60% of US adults search for health information online. They compare treatment options, look for board-certified specialists, and read extensively before choosing a provider. Your search visibility determines whether you're part of their consideration set.
Aesthetic & elective
General Dentistry
With $189 billion in annual US dental expenditures and over 200,000 practicing dentists, the dental market is vast but intensely competitive. Patients actively search for dentists online – nearly 60% of US adults look for health information online, and dental care is no exception. Your search visibility determines whether new patients find your practice or your competitors.
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