Aesthetic & elective
SEO & AEO for Facial Plastic Surgery Practices
Get found by patients searching for rhinoplasty, facelifts, eyelid surgery, and facial rejuvenation procedures.
Facial plastic surgery patients conduct some of the most thorough research in healthcare – evaluating surgeon credentials, portfolios, and techniques for months before committing. With rhinoplasty remaining the most requested surgery among patients under 34,[1] and facelifts rising among younger demographics, demand for specialized facial surgery expertise is growing. Your online visibility determines whether researching patients find your practice.
Facial plastic surgery represents a distinct specialty within plastic surgery, focusing exclusively on the face, head, and neck. Nearly 90% of AAFPRS surgeons perform facelifts annually,[1] and rhinoplasty continues to be the single most requested procedure by patients under 34. The rise of GLP-1 medications has created new demand for facial fat grafting – surgeons report a 50% increase in these procedures as patients address volume loss.[1]
The facial surgery patient journey is uniquely research-intensive. Patients compare surgeon portfolios, research specific techniques (deep plane facelift, preservation rhinoplasty), and scrutinize before/after results for their specific concern. Research shows negative reviews significantly decrease physician selection intention.[2] This months-long decision process creates opportunity for practices with comprehensive, technique-focused content to establish trust before competitors.
Why facial plastic surgery practices struggle with search visibility
Understanding these challenges is the first step to solving them.
Patients research specific techniques, not just procedures
A patient considering rhinoplasty isn't just searching "rhinoplasty near me" – they're searching "preservation rhinoplasty" or "ethnic rhinoplasty specialist." Your content needs to address specific techniques.
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Competition from general plastic surgeons
Many plastic surgeons offer facial procedures alongside body surgery. Facial plastic surgery specialists need to differentiate their face-focused expertise and training.
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The visual gap: portfolios don't rank
Your beautiful before/after galleries don't help search rankings. Search engines can't evaluate photo quality – you need text content that demonstrates expertise alongside visual proof.
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Our approach for facial plastic surgery practices
We build SEO and AEO infrastructure specifically designed for facial plastic surgery practices. Our platform creates technique-specific content that captures educated patients researching their options, implements surgeon credential schema markup, and positions your subspecialty expertise for visibility in both search and AI recommendations.
We understand that facial surgery marketing requires demonstrating deep technical expertise – not just listing procedures – and our approach ensures your specialization is clearly communicated.
- Build comprehensive content for every procedure and technique you offer, from preservation rhinoplasty to deep plane facelifts.
- Differentiate your facial plastic surgery subspecialty training from general plastic surgeons.
- Optimize for technique-specific searches patients actually use when researching.
- Structure your site so AI tools can recommend you for specific facial procedures.
Live in one day
Unlike agencies that take months to show results, our AI-powered system deploys optimized content for your practice in days. You review, we publish.
Frequently asked questions
Common questions facial plastic surgery practices ask about SEO and AEO.
Patients typically research for 3-6 months, beginning with procedure and technique research before searching for local surgeons. They compare portfolios, read reviews, and often consult multiple surgeons. Finding the right surgeon is one of the top concerns patients report.[1] Being visible throughout this extended research journey with comprehensive, technique-focused content is essential.
Key takeaways
- Facial surgery patients research techniques, not just procedures
- Subspecialty training is a key differentiator – communicate it clearly
- The research journey spans 3-6 months – capture patients early
- Beautiful portfolios convert patients but don't help rankings
- Technique-specific content captures educated, high-intent patients
Sources
Learn more
Explore these concepts to understand how we help facial plastic surgery practices get found.
Guide
E-E-A-T for healthcare websites
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness – the criteria Google uses to evaluate content quality.[google-qrg] Healthcare websites fall under "Your Money or Your Life" (YMYL) categories, meaning Google holds medical content to the highest quality standards because inaccurate health information can directly harm people.[google-qrg]
Guide
Entity SEO explained
When patients search for "orthopedic surgeon near me," Google isn't just matching keywords anymore – it's looking for known, trusted entities.[google-knowledge-graph] If your practice isn't established as an entity in Google's Knowledge Graph, you're invisible to both traditional search and AI tools like ChatGPT.
Guide
Patient reviews and reputation management
Patient reviews significantly influence both search rankings and patient decisions. Google explicitly states that "review count and review score factor into local search ranking,"[google-local-ranking] making online reputation management essential for attracting new patients while maintaining trust.
Guide
How patients search for doctors
Understanding how patients search for healthcare providers helps you meet them where they are. Patient search behavior has evolved significantly – with nearly 60% of US adults searching for health information online[cdc-health-it-2023] – driven by the rise of AI tools, mobile search, and changing expectations.
Common challenges
Problems that practices in this specialty commonly face.
Common Problem
Why Your Practice Ranks Well But Phones Aren't Ringing
Your website shows up on Google. Your SEO reports look healthy. But the phones aren't ringing like they used to. You're not imagining it – something fundamental has changed in how patients find and choose healthcare providers.
Common Problem
Why Your Website Traffic Is Up But Phone Calls Are Flat
Your analytics show website traffic growing – month over month, you're getting more visitors. But your phone isn't ringing any more than before. New patient inquiries remain stubbornly flat. This disconnect between traffic and results is increasingly common, and it signals a shift in how patients are using search.
Related specialties
Explore how we help practices in related specialties.
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Plastic Surgery
Plastic surgery patients conduct extensive research before choosing a surgeon – nearly 60% of US adults search for health information online. They compare portfolios, read reviews, and research procedures in detail. Search visibility is one of the most important factors in building a successful practice.
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Cosmetic Dermatology
Cosmetic dermatology patients are highly research-driven – nearly 60% of US adults search for health information online. They compare treatment options, look for board-certified specialists, and read extensively before choosing a provider. Your search visibility determines whether you're part of their consideration set.
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Medical Spas
Medical spa clients research extensively online before booking – nearly 60% of US adults search for health information online. They compare providers, look for before/after photos, and read reviews. Search visibility directly drives new client acquisition – more than almost any other channel.
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