Specialized care
SEO & AEO for LASIK & Vision Practices
Get found by patients searching for LASIK, laser eye surgery, and vision correction procedures.
LASIK patients are highly motivated researchers – nearly 60% of US adults search for health information online.[1] They compare providers, investigate technology, and read reviews. Your search visibility directly impacts consultation volume.
LASIK and refractive surgery represent a unique patient acquisition challenge. With over 700,000 LASIK procedures performed annually in the US[2] and a global market of $3.7 billion projected to reach $5.6 billion by 2032,[3] the opportunity is substantial. But LASIK is often advertised aggressively with price-focused messaging – "$299 per eye" promotions that commoditize vision correction. For practices that differentiate on technology, expertise, and outcomes, competing requires a different approach.
The patients you want to attract are researching carefully. They're comparing technologies (wavefront, bladeless, SMILE vs. LASIK), investigating surgeon credentials, and reading patient reviews. They understand that their vision is irreplaceable and want the best outcome, not just the cheapest price. Your content strategy must reach these quality-focused patients.
Why lasik & vision practices struggle with search visibility
Understanding these challenges is the first step to solving them.
Price-focused competition
Many LASIK providers compete primarily on price. If you differentiate on technology and outcomes, your content needs to communicate why that matters.
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Patients have technology questions
LASIK patients want to understand different technologies – PRK vs LASIK, bladeless options, wavefront customization. Educational content builds trust.
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Fear and hesitation are barriers
Eye surgery is scary for many patients. Your content needs to address fears, explain the process, and build confidence.
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Our approach for LASIK & vision practices
We build comprehensive SEO and AEO infrastructure specifically designed for LASIK and refractive surgery practices. Our platform creates technology-specific content that reaches quality-focused patients, addresses common fears and questions, and positions your practice as a premium provider rather than a commodity option.
We understand that LASIK marketing requires overcoming both price competition and patient anxiety – and our approach addresses both challenges.
- Create comprehensive content about each procedure and technology you offer.
- Address common patient fears and questions with clear, reassuring information.
- Build your practice's expertise signals so Google and AI recognize your authority.
- Optimize for both procedure searches and question-based queries.
Live in one day
Unlike agencies that take months to show results, our AI-powered system deploys optimized content for your practice in days. You review, we publish.
Frequently asked questions
Common questions lasik & vision practices ask about SEO and AEO.
You can't win on price messaging, but you can win on value messaging. Content that educates patients on technology differences, surgeon experience, and outcome factors attracts quality-focused patients who understand why premium care matters. These patients are searching for information, not just the lowest price.
Key takeaways
- Price competition has commoditized basic LASIK marketing
- Quality-focused patients research technology and outcomes extensively
- Educational content reaches patients who value expertise over price
- Patient fears are real barriers – content should address them directly
- Technology differentiation requires comprehensive explanation
Sources
Learn more
Explore these concepts to understand how we help lasik & vision practices get found.
Guide
How patients search for doctors
Understanding how patients search for healthcare providers helps you meet them where they are. Patient search behavior has evolved significantly – with nearly 60% of US adults searching for health information online[cdc-health-it-2023] – driven by the rise of AI tools, mobile search, and changing expectations.
Guide
Entity SEO explained
When patients search for "orthopedic surgeon near me," Google isn't just matching keywords anymore – it's looking for known, trusted entities.[google-knowledge-graph] If your practice isn't established as an entity in Google's Knowledge Graph, you're invisible to both traditional search and AI tools like ChatGPT.
Guide
What is Answer Engine Optimization (AEO)?
When a patient asks ChatGPT "best orthopedic surgeon in Boston," is your practice among the sources it cites? With nearly 60% of US adults searching for health information online,[cdc-health-it-2023] and AI tools rapidly becoming part of that journey, practices that aren't optimized for answer engines are invisible to a growing segment of patients.
Common challenges
Problems that practices in this specialty commonly face.
Common Problem
Why Your Website Traffic Is Up But Phone Calls Are Flat
Your analytics show website traffic growing – month over month, you're getting more visitors. But your phone isn't ringing any more than before. New patient inquiries remain stubbornly flat. This disconnect between traffic and results is increasingly common, and it signals a shift in how patients are using search.
Common Problem
Why Your Practice Doesn't Appear When Patients Ask ChatGPT
Patients are telling you they "asked ChatGPT" or "checked with AI" before booking. When you try the same queries, your practice doesn't come up. Meanwhile, competitors – sometimes with fewer credentials or worse reviews – are getting mentioned. This isn't random, and understanding why is the first step to fixing it.
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Explore how we help practices in related specialties.
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Fertility patients face emotional and financial stakes that make their research thorough and careful – nearly 60% of US adults search for health information online. They compare success rates, investigate treatment options, and look for providers they can trust. Your online presence directly influences whether they choose your clinic.
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