Aesthetic & elective
SEO & AEO for Chiropractic Practices
Get found by patients searching for back pain relief, spinal adjustments, and drug-free pain management.
With approximately 50% of US adults having visited a chiropractor at some point,[1] and a $13.75 billion US market,[1] chiropractic care has significant patient demand. Patients increasingly search online for pain relief solutions – nearly 60% of US adults look for health information online.[2] Your search visibility determines whether pain sufferers find your practice.
Chiropractic care occupies a unique position in healthcare: it's the most commonly used complementary health approach in the United States. About 81% of adults believe chiropractic care can effectively help with neck and back pain,[1] and 77% of those who've seen a chiropractor rate their treatment as "very effective." This strong patient satisfaction creates word-of-mouth, but online visibility captures new patients.
The market is growing steadily, with particular strength among younger demographics. Millennials and Gen Z emphasize wellness and preventive care, and platforms like TikTok and YouTube have connected chiropractic clinics with younger generations.[1] Google confirms that "review count and review score factor into local search ranking,"[3] making reputation management essential for practice growth.
Why chiropractic practices struggle with search visibility
Understanding these challenges is the first step to solving them.
Patients search for pain relief, not "chiropractor"
Someone with lower back pain searches "back pain relief" – not "chiropractor near me." Your content needs to capture pain-focused searches and position chiropractic as the solution.
Click to learn more
Competition from medical alternatives
Patients with pain have multiple options: medication, physical therapy, surgery, chiropractic. Your content needs to position chiropractic's unique value for appropriate conditions.
Click to learn more
Younger generations discover care differently
Millennials and Gen Z research health options on social media and ask AI for recommendations. Your digital presence needs to reach them where they are.
Click to learn more
Our approach for chiropractic practices
We build SEO and AEO infrastructure specifically designed for chiropractic practices. Our platform creates pain-focused content that captures patients searching for relief, optimizes your local presence, and positions you for visibility in both traditional search and AI recommendations.
We understand that chiropractic marketing requires meeting patients where they are – in pain and searching for solutions – and our approach delivers that.
- Build comprehensive content for pain conditions you treat – back pain, neck pain, headaches, sciatica.
- Capture condition-focused searches like "lower back pain relief" and "natural headache treatment."
- Optimize your local presence for patients ready to book appointments.
- Structure your site so AI tools can recommend chiropractic for appropriate conditions.
Live in one day
Unlike agencies that take months to show results, our AI-powered system deploys optimized content for your practice in days. You review, we publish.
Frequently asked questions
Common questions chiropractic practices ask about SEO and AEO.
Many begin with pain-focused searches ("back pain relief," "neck pain treatment") before discovering chiropractic as an option. Others search directly for local chiropractors, often after a referral from friends or family. Being visible for both pain-focused and provider-focused searches is important.
Key takeaways
- Patients search for pain relief, not "chiropractor"
- Honest positioning about when chiropractic works builds trust
- Younger generations discover care through social media and AI
- Condition-focused content captures high-intent patients
- Strong reviews are critical – 77% rate chiropractic as "very effective"
Sources
Learn more
Explore these concepts to understand how we help chiropractic practices get found.
Guide
Local SEO for doctors
Local SEO focuses on improving visibility for location-based searches. For medical practices, this means appearing when patients search for "orthopedic surgeon near me" or "best dermatologist in [city]."[google-local-ranking]
Guide
Entity SEO explained
When patients search for "orthopedic surgeon near me," Google isn't just matching keywords anymore – it's looking for known, trusted entities.[google-knowledge-graph] If your practice isn't established as an entity in Google's Knowledge Graph, you're invisible to both traditional search and AI tools like ChatGPT.
Guide
How patients search for doctors
Understanding how patients search for healthcare providers helps you meet them where they are. Patient search behavior has evolved significantly – with nearly 60% of US adults searching for health information online[cdc-health-it-2023] – driven by the rise of AI tools, mobile search, and changing expectations.
Guide
What is Answer Engine Optimization (AEO)?
When a patient asks ChatGPT "best orthopedic surgeon in Boston," is your practice among the sources it cites? With nearly 60% of US adults searching for health information online,[cdc-health-it-2023] and AI tools rapidly becoming part of that journey, practices that aren't optimized for answer engines are invisible to a growing segment of patients.
Common challenges
Problems that practices in this specialty commonly face.
Common Problem
Why Great Reviews Aren't Improving Your Rankings
You've worked hard to earn five-star reviews. Patients love you. But when someone searches for your specialty in your area, you're nowhere to be found. The frustrating truth is that reviews matter for local rankings, but they're not the only factor – and focusing on reviews alone while neglecting other signals can leave you invisible.
Common Problem
Why Your Practice Ranks Well But Phones Aren't Ringing
Your website shows up on Google. Your SEO reports look healthy. But the phones aren't ringing like they used to. You're not imagining it – something fundamental has changed in how patients find and choose healthcare providers.
Related specialties
Explore how we help practices in related specialties.
Surgical & pain
Physical Therapy
With over 600,000 practicing physical therapists in the US and a $47.6 billion market, physical therapy is a highly competitive space. Patients increasingly have direct access to PT services without physician referral, making your online visibility critical. Nearly 60% of US adults search for health information online – your search presence determines whether they find your practice.
Aesthetic & elective
Acupuncture
Acupuncture has grown from a niche therapy to a mainstream healthcare option – over 7 million Americans now receive acupuncture treatment annually. Patients increasingly search online for alternative and complementary therapies, with nearly 60% of US adults researching health information online. If your practice isn't visible in Google and AI search results, you're losing patients to competitors who are.
Surgical & pain
Pain Management
Chronic pain patients are desperate for relief and actively searching for solutions. With over 51.6 million US adults living with chronic pain, the need is substantial. They compare treatment options, research providers, and look for specialists who understand their condition. Your online visibility determines whether they find your practice or turn to someone else.
Check your AI visibility for free
See how your chiropractic practice appears when patients search in AI-powered tools.
Results in 60 seconds. No signup needed.