+20%
Increase in appointments
Case studies
Results from Halcy customers.
Case study 01
Wall Street Dermatology
Dermatology PracticeNew York, NY
Results after 2 months
The challenge
Wall Street Dermatology had the reputation and the reviews, but appointment volume didn’t reflect it. Key procedures were buried on page 2 of Google, and AI assistants like ChatGPT had no structured data to reference when recommending dermatologists in New York.
The result
How we got there
+85%
Visits from Google
+40%
Higher in Google search rankings
28% → 40%
ChatGPT mentions
+40%
Booking conversion rate (site-wide)
What Halcy changed
- 01
Made existing pages visible across Google and AI answers
Enhanced underperforming treatment pages with structured data, FAQs, and evidence – credibility signals that classic search engines and AI assistants both reward.
- 02
Captured queries competitors were ranking for
Added 20 condition pages so patients searching specific skin conditions find Wall Street Dermatology instead of a competitor.
- 03
Rebuilt high-intent service pages around booking
The practice’s target service line needed a conversion-first rebuild – credentials and social proof above the fold, before/after gallery, sharper CTAs. The same conversion-first thinking is rolling out across other service lines.
- 04
Kept improving search visibility and conversion
Google’s algorithms shift, ChatGPT updates how it picks who to recommend, conversion patterns change. We keep optimizing on all three so Wall Street Dermatology stays ahead.
From the practice
My appointment volume has increased since working with Halcy. In one week, Nathan had my practice ranking for keywords that other agencies couldn’t move in months. The onboarding only took about an hour and Halcy handled everything else. I’ve never seen results this fast from any marketing service.
Dr. Julia Tzu, MD, FAAD
Wall Street Dermatology, New York
Case study 02
Flight of Healing Acupuncture
Acupuncture PracticeLos Angeles, CA
Results after 30 days
The challenge
Flight of Healing had a website with nothing in place for SEO – no structured data, no optimized content, and only a handful of pages indexed by Google. The practice was invisible to both search engines and AI assistants.
Measured results
+371%
Shown in Google
+200%
Visits from Google
32%
ChatGPT recommendations
What Halcy changed
- 01
Created 30+ condition and treatment pages in a single day
Medically accurate, optimized for Google and AI assistants like ChatGPT – no content meetings or revision cycles required.
- 02
Made every page visible to AI search
Made every page readable by Google and ChatGPT so they can understand what the practice treats and actually recommend it.
- 03
Launched a fast, mobile-first site
Sub-second load times on every device, meeting every performance standard Google uses to rank.
- 04
Kept improving search visibility as behavior changed
Search behavior changes, competitors adjust, algorithms update. We keep optimizing so the practice stays ahead.
The result
The practice reached pages 1–2 on Google and earned ChatGPT recommendations in 30 days.
An established practice that had never ranked on Google started generating organic patient inquiries for the first time.
How the work moves
Medical expertise becomes a discoverable patient resource.
Halcy starts with a medical knowledge base and turns it into accurate pages for each practice. That removes the content meetings and revision cycles that slow an agency launch.
One day
Existing sites go live in one day, with the practice's current website and patient experience left in place.
About a week
New sites launch in about a week after design approval.
About six weeks
Practices start to see more bookings, as stronger Google rankings and AI answers turn into appointments.
Your practice
See where your practice stands.
Run the free visibility scan for a clear read on where your practice appears and where it is missing.
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