Case studies
Results from Halcy customers.
All of our customers so far are healthcare practices.
Case study 01
Wall Street Dermatology
Dermatology PracticeNew York, NY
Results after 2 months
The result
- Increase in appointments
- +20%
- Measured from scheduling data
- Visits from Google
- +85%
- organic search traffic
- Search rankings
- +40%
- on target procedures
- ChatGPT mention rate
- +43%
- from 28% to 40% of prompts
- Booking conversion
- +40%
- site-wide
The challenge
Wall Street Dermatology had the reputation and the reviews, but appointments didn’t reflect it. Key procedures were buried on page 2 of Google, and AI assistants like ChatGPT had no structured data to reference when recommending dermatologists in New York.
What Halcy changed
- 01
Made existing pages visible across Google and AI answers
Enhanced underperforming treatment pages with structured data, FAQs, and evidence – credibility signals that classic search engines and AI assistants both reward.
- 02
Captured queries competitors were ranking for
Added 20 condition pages so patients searching specific skin conditions find Wall Street Dermatology instead of a competitor.
- 03
Rebuilt high-intent service pages around booking
The practice’s target service line needed a conversion-first rebuild – credentials and social proof above the fold, before/after gallery, sharper CTAs. The same conversion-first thinking is rolling out across other service lines.
- 04
Built pages for the patients who travel in
Dedicated pages for Jersey City and Brooklyn patients – why they make the trip, and the questions they ask before booking.
- 05
Kept improving search visibility and conversion
Google’s algorithms shift, ChatGPT updates how it picks who to recommend, conversion patterns change. We keep optimizing on all three so Wall Street Dermatology stays ahead.
From the practice
My appointment volume has increased since working with Halcy. In one week, Nathan had my practice ranking for keywords that other agencies couldn’t move in months. The onboarding only took about an hour and Halcy handled everything else. I’ve never seen results this fast from any marketing service.
Dr. Julia Tzu, MD, FAAD
Wall Street Dermatology, New York
Case study 02
A plastic surgery practice in the Midwest
Solo practice led by a board-certified plastic surgeonName withheld at the practice’s request
Results after 3 months
The result
- Increase in appointments
- +39%
- Measured from scheduling data
- Unique site visitors
- +40%
- vs their previous site
- Found in Google searches
- +386%
- from 110 to 534 queries
- ChatGPT mention rate
- +107%
- from 14% to 29% of prompts
- Google AI Overview mentions
- +48%
- from 16% to 24% of overviews
The challenge
This physician-led practice draws most of its patients from a nearby metro, but its 17-page website barely reached them. Google had indexed only five pages, and competitors appeared instead for procedure searches. For many of the procedures it offered, there was no dedicated page for patients to find.
What Halcy changed
- 01
Replaced the website, top to bottom
The old 17-page site came down. More than 40 procedure and condition pages plus a full core site went up, live six weeks from kickoff.
- 02
Gave every procedure its own page
The practice went from appearing in 110 Google searches to 534.
- 03
Made the before-and-after gallery searchable
Every case became a page of its own rather than a lightbox Google can’t read, so the surgeon’s actual work turns up in search.
- 04
Structured the content so AI assistants quote it
The practice is now named in Google’s AI answers and in ChatGPT when patients ask who performs its procedures.
- 05
Kept optimizing after launch
Monthly analysis of what’s ranking and what’s converting – with the changes shipped, not just reported.
How the work moves
Content built from your business.
Halcy combines sourced research with your business’s facts and expertise. You review the details before we publish, and we track what changes in search.
Your facts
We use your services, team and approach to make the content specific to your business.
Your review
You check the business details before new pages go live.
Ongoing tests
We publish improvements and measure search visibility and contact actions to guide the next change.
Free visibility scan
See where your business stands.
Run the free visibility scan to see where your business appears and where it is missing.
1,128 businesses scanned