Case Studies
Measurable SEO and AEO improvements for healthcare providers, tracked with Google Search Console and ChatGPT monitoring. No projections – just data.
Case Study 1
Wall Street Dermatology had 8 treatment pages that lacked structured data and optimized meta descriptions. Their pages ranked on page 2 for key dermatology terms, and AI assistants had no structured data to reference.
Visits from Google
Higher in search rankings
ChatGPT mention rate (from 26%)
Added evidence-based condition descriptions, medical FAQs, clinical terminology, structured data, and rewrote every meta description – giving Google and AI assistants strong signals that the practice is a credible, authoritative source.
Expanded the site’s coverage so patients searching for specific dermatology conditions find Wall Street Dermatology, not a competitor.
Once the initial pages showed measurable gains – and we confirmed no drop in performance on existing pages – we rolled the same approach out to the rest of the site.
Search behavior changes, competitors adjust, algorithms update. We keep optimizing so the practice stays ahead.
“In one week, Nathan had my practice ranking for keywords that other agencies couldn’t move in months. The onboarding only took about an hour and Halcy handled everything else. I’ve never seen results this fast from any SEO service.”
Case Study 2
Flight of Healing had a basic website with minimal SEO infrastructure. Only a handful of pages were indexed by Google, and the practice was largely invisible to both search engines and AI assistants like ChatGPT.
Shown in Google
Visits from Google
ChatGPT recommendations (from 0%)
Medically accurate, optimized for Google and AI assistants like ChatGPT – no content meetings or revision cycles required.
Added the technical layer that lets Google and ChatGPT understand what the practice treats and actually recommend it.
Sub-second load times on every device, meeting every performance standard Google uses to rank.
Search behavior changes, competitors adjust, algorithms update. We keep optimizing so the practice stays ahead.
The Result
From invisible to page 1 on Google and cited by ChatGPT in 30 days.
An established practice that had never ranked on Google started generating organic patient inquiries for the first time.
How We Move This Fast
Most agencies write pages by hand and take months to show results. Halcy’s platform generates medically accurate, search-optimized content from a clinical knowledge system – not manual copywriting. One deployment engineer activates an entire online presence in a day, not a quarter.
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Find out how patients are finding your competitors – and what it takes to show up first.