Case Studies
How practices become the ones patients find and choose on Google and ChatGPT – tracked with real data.
Case Study 1
Increase in appointments
Wall Street Dermatology had the reputation and the reviews, but appointment volume didn’t reflect it. Key procedures were buried on page 2 of Google, and AI assistants like ChatGPT had no structured data to reference when recommending dermatologists in New York.
How we got there
Visits from Google
ChatGPT mentions
Higher in Google search rankings
Booking conversion rate (site-wide)
Enhanced underperforming treatment pages with structured data, FAQs, and evidence – credibility signals that classic search engines and AI assistants both reward.
Added 20 condition pages so patients searching specific skin conditions find Wall Street Dermatology instead of a competitor.
The practice’s target service line needed a conversion-first rebuild – credentials and social proof above the fold, before/after gallery, sharper CTAs. The same conversion-first thinking is rolling out across other service lines.
Google’s algorithms shift, ChatGPT updates how it picks who to recommend, conversion patterns change. We keep optimizing on all three so Wall Street Dermatology stays ahead.
“My appointment volume has increased since working with Halcy. In one week, Nathan had my practice ranking for keywords that other agencies couldn’t move in months. The onboarding only took about an hour and Halcy handled everything else. I’ve never seen results this fast from any marketing service.”
Case Study 2
Flight of Healing had a website with nothing in place for SEO – no structured data, no optimized content, and only a handful of pages indexed by Google. The practice was invisible to both search engines and AI assistants.
Shown in Google
Visits from Google
ChatGPT recommendations
Medically accurate, optimized for Google and AI assistants like ChatGPT – no content meetings or revision cycles required.
Made every page readable by Google and ChatGPT so they can understand what the practice treats and actually recommend it.
Sub-second load times on every device, meeting every performance standard Google uses to rank.
Search behavior changes, competitors adjust, algorithms update. We keep optimizing so the practice stays ahead.
The Result
From invisible to pages 1–2 on Google and recommended by ChatGPT in 30 days.
An established practice that had never ranked on Google started generating organic patient inquiries for the first time.
How We Move This Fast
Traditional agencies write pages by hand and take 3–6 months to show results. Halcy generates medically accurate, search-optimized content from a medical knowledge base – not manual copywriting. One engineer activates an entire online presence in a day, not a quarter.
Get Started
Find out how patients are finding your competitors – and what it takes to be found and chosen.