Case studies
Results from Halcy customers.
Case study 01
Wall Street Dermatology
Dermatology PracticeNew York, NY
Results after 2 months
The challenge
Wall Street Dermatology had the reputation and the reviews, but appointments didn’t reflect it. Key procedures were buried on page 2 of Google, and AI assistants like ChatGPT had no structured data to reference when recommending dermatologists in New York.
The result
- Increase in appointments
- +20%
- Measured from scheduling data
- Visits from Google
- +85%
- organic search traffic
- Search rankings
- +40%
- on target procedures
- ChatGPT mention rate
- +43%
- from 28% to 40% of prompts
- Booking conversion
- +40%
- site-wide
What Halcy changed
- 01
Made existing pages visible across Google and AI answers
Enhanced underperforming treatment pages with structured data, FAQs, and evidence – credibility signals that classic search engines and AI assistants both reward.
- 02
Captured queries competitors were ranking for
Added 20 condition pages so patients searching specific skin conditions find Wall Street Dermatology instead of a competitor.
- 03
Rebuilt high-intent service pages around booking
The practice’s target service line needed a conversion-first rebuild – credentials and social proof above the fold, before/after gallery, sharper CTAs. The same conversion-first thinking is rolling out across other service lines.
- 04
Built pages for the patients who travel in
Dedicated pages for Jersey City and Brooklyn patients – why they make the trip, and the questions they ask before booking.
- 05
Kept improving search visibility and conversion
Google’s algorithms shift, ChatGPT updates how it picks who to recommend, conversion patterns change. We keep optimizing on all three so Wall Street Dermatology stays ahead.
From the practice
My appointment volume has increased since working with Halcy. In one week, Nathan had my practice ranking for keywords that other agencies couldn’t move in months. The onboarding only took about an hour and Halcy handled everything else. I’ve never seen results this fast from any marketing service.
Dr. Julia Tzu, MD, FAAD
Wall Street Dermatology, New York
Case study 02
A plastic surgery practice in the Midwest
Solo practice led by a board-certified plastic surgeonName withheld at the practice’s request
Results after 3 months
The challenge
This physician-led practice draws most of its patients from a nearby metro, but its 17-page website barely reached them. Google had indexed only five pages, and competitors appeared instead for procedure searches. For many of the procedures it offered, there was no dedicated page for patients to find.
The result
- Increase in appointments
- +39%
- Measured from scheduling data
- Unique site visitors
- +40%
- vs their previous site
- Found in Google searches
- +386%
- from 110 to 534 queries
- ChatGPT mention rate
- +107%
- from 14% to 29% of prompts
- Google AI Overview mentions
- +48%
- from 16% to 24% of overviews
What Halcy changed
- 01
Replaced the website, top to bottom
The old 17-page site came down. More than 40 procedure and condition pages plus a full core site went up, live six weeks from kickoff.
- 02
Gave every procedure its own page
The practice went from appearing in 110 Google searches to 534.
- 03
Made the before-and-after gallery searchable
Every case became a page of its own rather than a lightbox Google can’t read, so the surgeon’s actual work turns up in search.
- 04
Structured the content so AI assistants quote it
The practice is now named in Google’s AI answers and in ChatGPT when patients ask who performs its procedures.
- 05
Kept optimizing after launch
Monthly analysis of what’s ranking and what’s converting – with the changes shipped, not just reported.
How the work moves
Medical expertise becomes a discoverable patient resource.
Halcy starts with a medical knowledge base and turns it into accurate pages for each practice. That removes the content meetings and revision cycles that slow an agency launch.
One day
Existing sites go live in one day, with the practice's current website and patient experience left in place.
About a week
New sites launch in about a week after design approval.
About six weeks
Practices start to see more bookings, as stronger Google rankings and AI answers turn into appointments.
Your practice
See where your practice stands.
Run the free visibility scan for a clear read on where your practice appears and where it is missing.
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